Counter-stereotypical messaging and partisan cues: Moving the needle on vaccines in a polarized United States
Public Deposited- Creator
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Larsen B.J.
- Other Affiliation: Washington University in St. Louis
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Ryan T.J.
- Affiliation: University of North Carolina at Chapel Hill
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Greene S.
- Other Affiliation: North Carolina State University
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Hetherington M.J.
- Affiliation: University of North Carolina at Chapel Hill
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Maxwell R.
- Other Affiliation: New York University
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Tadelis S.
- Other Affiliation: University of California at Berkeley
- Abstract
- This paper reports results from a large-scale randomized controlled trial assessing whether counter-stereotypical messaging and partisan cues can induce people to get COVID-19 vaccines. The study used a 27-s video compilation of Donald Trump's comments about the vaccine from Fox News interviews and presented the video to millions of U.S. YouTube users through a $100,000 advertising campaign in October 2021. Results indicate that the number of vaccines increased in the average treated county by 103 (with a one-tailed P value of 0.097). Based on this average treatment effect and totaling across our 1014 treated counties, the total estimated effect was 104,036 vaccines.
- Date of publication
- 2023
- Keyword
- DOI
- Identifier
- Resource type
- Article
- Rights statement
- In Copyright
- License
- Attribution 4.0 International
- Journal title
- Science advances
- Journal volume
- 9
- Journal issue
- 29
- Page start
- eadg9434
- Language
- English
- Version
- Publisher
- ISSN
- 2375-2548
- Publisher
- NLM (Medline)
Relations
- Parents:
- In Collection:
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