Book Review: Urban Design and the Bottom Line: Optimizing the Return on Perception

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Creator
  • Campbell, Amanda
    • Affiliation: College of Arts and Sciences, Department of City and Regional Planning
Abstract
  • A glowing stadium shaped like a large blue doughnut (Munich’s Allianz Arena) and the “lively layouts and fresh designs” of The Grove (Los Angeles’ lifestyle center) are but two of the colorful examples highlighted in Urban Design and the Bottom Line: Optimizing the Return on Perception, by Dennis Jerke and contributing authors Douglas R. Porter and Terry J. Lassar. The work, recently published by the Urban Land Institute, highlights international urban design case studies and is accessible to any audience. Rather than serving as a textbook for urban design rules, this book paints broad principles using striking photographs and descriptive language. The authors use examples of success to demonstrate good urban design, backing up their claims with data and observed results. While the graphics alone would make it an excellent coffee-table book, the text contains a surprising amount of detail on a wide scope of material drawn from industry experts, making it an excellent resource for those unfamiliar with urban and environmental design. For practitioners, the case studies may inspire and justify future projects.
Date of publication
DOI
Resource type
  • Journal Item
Rights statement
  • In Copyright
Journal title
  • Carolina Planning Journal
Journal volume
  • 35
Page start
  • 72
Page end
  • 73
Language
  • English
Digital collection
  • Carolina Planning Journal

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