The Bias Against Creativity: Why People Desire but Reject Creative Ideas Public Deposited

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Creator
  • Goncalo, Jack A.
  • Mueller, Jennifer S.
  • Melwani, Shimul
    • Affiliation: Kenan-Flagler Business School
Abstract
  • People often reject creative ideas, even when espousing creativity as a desired goal. To explain this paradox, we propose that people can hold a bias against creativity that is not necessarily overt and that is activated when people experience a motivation to reduce uncertainty. In two experiments, we manipulated uncertainty using different methods, including an uncertainty-reduction prime. The results of both experiments demonstrated the existence of a negative bias against creativity (relative to practicality) when participants experienced uncertainty. Furthermore, this bias against creativity interfered with participants’ ability to recognize a creative idea. These results reveal a concealed barrier that creative actors may face as they attempt to gain acceptance for their novel ideas.
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  • Article
Rights statement
  • In Copyright
Journal title
  • Psychological Science
Journal volume
  • 23
Journal issue
  • 1
Language
  • English
Version
  • Postprint
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