INVITED TO THE BIG DANCE: ANALYZING THE EFFECT A NCAA DIVISION I MEN’S BASKETBALL TOURNAMENT APPEARANCE HAS ON GIVING AT MID-MAJOR UNIVERSITIES Public Deposited

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Last Modified
  • March 20, 2019
Creator
  • Tuohy, Sarah
    • Affiliation: College of Arts and Sciences, Department of Exercise and Sport Science
Abstract
  • The primary purpose of this study was to determine if there was a significant effect on mid-major universities’ Total Donations, Athletic-Restricted Donations, and Attendance after a Division I men’s basketball team makes the NCAA tournament. Donation and attendance data was collected from 153 mid-major universities who made the NCAA men’s basketball tournament at least once during 2004-05 to 2013-14. Paired samples t-tests found there was a statistically significant increase in Total Donations and Athletic-Restricted Donations the year immediately following a tournament appearance. After a school appeared in the NCAA tournament, universities saw on average a 6.8% and 10.24% increase in Total Donations and Athletic-Restricted Donations respectively.
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Advisor
  • Malekoff, Robert
  • Popp, Nels
  • Fulton, Nicholas
Degree
  • Master of Arts
Degree granting institution
  • University of North Carolina at Chapel Hill Graduate School
Graduation year
  • 2018
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