Voiced values: communicating a local organizational identity for disability Public Deposited

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  • March 22, 2019
  • Lellis, Julie C.
    • Affiliation: Hussman School of Journalism and Media
  • This dissertation explores organizational identity as a concept within an issues management framework. Ten local, disability-related nonprofit organizations were used to examine how – as measured through their perceived and projected values – organizational identity is understood, experienced, and expressed. Results of quantitative content analysis of organizational documents and an interpretive analysis of in-depth interviews with organizational leaders indicated the presence of a collective disability identity among these organizations. This dissertation introduces the concept of “cause identity” as an important consideration for communication practice and research. Cause identity is an organization’s identity based on personal and emotional values centered around a commitment to a particular movement or set of principles.
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  • In Copyright
  • Boynton, Lois A.
Degree granting institution
  • University of North Carolina at Chapel Hill
  • Open access

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