Leveraging the Power of Relationships: A Case Analysis of the City of Tuscaloosa and the American Red Cross' Response to the April 27, 2011 Tornado

Leveraging the Power of Relationships: A Case Analysis of the City of Tuscaloosa and the American Red Cross' Response to the April 27, 2011 Tornado Public Deposited

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On April 27, 2011, an EF-4 tornado, larger than a mile wide in diameter, touched down in Tuscaloosa, Alabama resulting in 53 fatalities, 1,200 injuries and widespread damage and destruction throughout the city. In less than six minutes, the storm destroyed over 12 percent of the city and left 7,000 people unemployed. This study is a comprehensive case analysis that investigates the role interorganizational relationships played between the City of Tuscaloosa and the American Red Cross during the pre-crisis, crisis, and post-crisis phases of the disaster response.

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