AN EMPIRICAL ANALYSIS OF MULTIMEDIA RIGHTS AMONG DIVISION I FBS INSTITUTIONS Public Deposited

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Last Modified
  • March 21, 2019
Creator
  • Spreyer, Jacob
    • Affiliation: College of Arts and Sciences, Department of Exercise and Sport Science
Abstract
  • The purpose of this thesis is to assist intercollegiate athletic departments in making data driven decisions when seeking to renegotiate or entering into new multimedia rights agreements. Of the 106 Division I public FBS institutions, 54 multimedia rights contracts were collected and analyzed for the 2015-2016 season. A stepwise linear regression was employed to develop a predictive empirical model, in order to predict contract values for each institution. The predictive model confirmed previous research, in that, both the performance and demand variables utilized were able to accurately predict a university’s guaranteed rights fee from their multimedia contract.
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Advisor
  • Malekoff, Robert
  • Jensen, Jonathan
  • Popp, Nels
Degree
  • Master of Arts
Degree granting institution
  • University of North Carolina at Chapel Hill
Graduation year
  • 2018
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