The relationship between the online secondary ticket market and college athletics Public Deposited
- Last Modified
- March 21, 2019
- Creator
-
Cozart, Emily Smyth
- Affiliation: College of Arts and Sciences, Department of Exercise and Sport Science
- Abstract
- This study examined the relationship between the online secondary ticket market and college athletic departments. A survey was emailed to the highest-ranking ticket office official at National Collegiate Athletic Association member institutions that are categorized as Football Bowl Subdivision. The survey collected data on the existence of a formal contract between the athletic department and an online secondary ticket company; ticket office officials' opinions regarding the online secondary ticket company; and measured levels of agreement that certain factors had on the existence or non-existence of a formal contract between the athletic department and an online secondary ticket company. Descriptive statistics were run on the collected data, and chi-square tests were run to determine if there were significant (p<0.05) relationships between athletic departments and the online secondary ticket market. Descriptive statistics and chi-square results were analyzed and discussed.
- Date of publication
- December 2010
- DOI
- Resource type
- Rights statement
- In Copyright
- Note
- "... in partial fulfillment of the requirements for the degree of Master of Arts in the Department of Exercise & Sport Science (Sport Administration)."
- Advisor
- Osborne, Barbara
- Degree granting institution
- University of North Carolina at Chapel Hill
- Language
- Publisher
- Place of publication
- Chapel Hill, NC
- Access
- Open access