The relationship between the online secondary ticket market and college athletics Public Deposited

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Last Modified
  • March 21, 2019
Creator
  • Cozart, Emily Smyth
    • Affiliation: College of Arts and Sciences, Department of Exercise and Sport Science
Abstract
  • This study examined the relationship between the online secondary ticket market and college athletic departments. A survey was emailed to the highest-ranking ticket office official at National Collegiate Athletic Association member institutions that are categorized as Football Bowl Subdivision. The survey collected data on the existence of a formal contract between the athletic department and an online secondary ticket company; ticket office officials' opinions regarding the online secondary ticket company; and measured levels of agreement that certain factors had on the existence or non-existence of a formal contract between the athletic department and an online secondary ticket company. Descriptive statistics were run on the collected data, and chi-square tests were run to determine if there were significant (p<0.05) relationships between athletic departments and the online secondary ticket market. Descriptive statistics and chi-square results were analyzed and discussed.
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  • In Copyright
Note
  • "... in partial fulfillment of the requirements for the degree of Master of Arts in the Department of Exercise & Sport Science (Sport Administration)."
Advisor
  • Osborne, Barbara
Degree granting institution
  • University of North Carolina at Chapel Hill
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Place of publication
  • Chapel Hill, NC
Access
  • Open access
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