Korea's stem cell research crisis: exploring a new model to gauge ethical intent of crisis communication strategies Public Deposited

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  • March 21, 2019
Creator
  • Hur, Keun Yung
    • Affiliation: Hussman School of Journalism and Media
Abstract
  • This thesis begins with the questions of how unethical public relations activities were reported the media, how image restoration strategies could be employed and how moral development theory could be applied to public relations ethics research. Using Benoit's image restoration discourse theory and Kohlberg's moral development theory, this study explores these questions by analyzing the Korean media coverage on the crisis caused by Hwang's scandal. The study's content analysis not only reveals that the Korean media changed their positive attitude toward stem cell research and Hwang, but it also shows that the model of Benoit's image restoration discourse theory and Kohlberg's moral development theory partly worked to generate baseline knowledge for future research.
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  • In Copyright
Advisor
  • Boynton, Lois A.
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