Emergency contraception sources of information among college women: Implications for Health Communication Public Deposited

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  • March 19, 2019
Creator
  • Garrett, Kyla
    • Affiliation: Hussman School of Journalism and Media, Mass Communication Graduate Program
Abstract
  • The purpose of this study was to identify college women's current knowledge, perceptions of access and use of emergency contraception (EC), as well as to determine what, if any, relationships exist between these factors and the sources of information from which these women have heard of EC. A self-report survey was administered to 339 college women to assess these characteristics. Our study observed positive relationships between EC information sources and accurate EC knowledge, intentions to use EC and perceptions of EC access. Moreover, EC knowledge was found to mediate the relationship between EC information sources and 1) intentions to use EC and 2) perceptions of EC access. Implications for future EC awareness efforts suggest utilizing identifiably credible information sources to positively influence EC knowledge, intentions of use and perceptions of access. Future research should examine the specific EC information sources and the content, quality, and frequency of their EC messages.
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  • In Copyright
Advisor
  • Widman, Laura
  • Cates, Joan
  • Noar, Seth
Degree
  • Master of Arts
Degree granting institution
  • University of North Carolina at Chapel Hill Graduate School
Graduation year
  • 2015
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  • Chapel Hill, NC
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