Take them for a ride: an online relationship management plan for MotoGP Public Deposited

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Last Modified
  • March 22, 2019
Creator
  • Semprini, Luca
    • Affiliation: Hussman School of Journalism and Media
Abstract
  • MotoGP - the premier form of on-track motorcycle racing - attracts millions of fans worldwide but remains a niche product in the competitive American sports market. This project highlights the connections between public relations, marketing, and interactive technologies, building on the diffusion of Internet and social network sites to increase the sport's popularity among the U.S. public. The project begins by giving an overview of MotoGP's structure and operations. Then, literature on relationship management in PR and Marketing, interactivity, and social network sites is reviewed to set the foundations for a promotional campaign. Finally, the project offers strategic communication solutions for MotoGP to grow and foster mutually beneficial relationships with its fan base in the United States.
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  • In Copyright
Advisor
  • Straughan, Dulcie Murdock
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  • Open access
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