Government public relations in the nation-building of Georgia Public Deposited

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  • March 21, 2019
  • Mateshvili, Maia
    • Affiliation: Hussman School of Journalism and Media
  • On May 10, 2005, President Mikheil Saakashvili delivered a public speech to commemorate President George W. Bush's historic visit to the country of Georgia. President Bush's visit was an indication of the U.S.'s support of pro-Western, democratic nation-building processes initiated by Saakashvili's administration following the Rose Revolution in 2003. Within the framework of this thesis, textual analysis of President Saakashvili's welcoming address is conducted to uncover the embedded ideology and to identify the frames developed in the speech. Subsequently, local and international print media coverage is examined through qualitative content analysis to determine how news media covered the speech. The goal of this study is to suggest how the Georgian government can facilitate the country's democratization by using government public relations as a strategic planning tool, and by integrating public relations approaches into the communication component of the nation-building.
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  • In Copyright
  • Dougall, Elizabeth
  • Open access

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