The role of public relations in socially responsible business Public Deposited

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Last Modified
  • March 22, 2019
Creator
  • Carpenter, Floride Hawkins
    • Affiliation: Hussman School of Journalism and Media
Abstract
  • Public relations professionals need to understand their role in order to contribute, participate and potentially help shape the future of business through corporate social responsibility. This study examines how public relations is practiced in a socially responsible organization through a case study of a senior public relations manager working in a socially responsible company. The basic premise of this study is that public relations in a socially responsible organization will exhibit characteristics of "excellence" as defined by Grunig, Grunig, and Dozier (2002). Specifically this includes the organizational role enacted by the public relations professional and the model of practice employed by the public relations professional.
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  • In Copyright
Advisor
  • Curtin, Patricia A.
Degree granting institution
  • University of North Carolina at Chapel Hill
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  • Open access
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