Communicating with Viewers: Examining the Use of Graphics in Cable Television Public Deposited

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Last Modified
  • March 22, 2019
Creator
  • Wheat, Gillian
    • Affiliation: Hussman School of Journalism and Media
Abstract
  • A comparative content analysis examined the use of graphics as promotional tools by cable networks. The cable networks chosen for analysis were USA, TNT, Nickelodeon, and the Disney Channel. Comparisons of the use of graphics by these cable networks were made based on target audiences and business models. Key findings included the use of graphics to drive viewers to social media by the adult-targeted networks and the exclusive use of graphics to promote programming by the non-ad-supported network. In addition, the study revealed that programming-related graphics were used predominantly to retain viewers on the child-targeted networks and to drive viewers to programming considered to be a priority on the adult-targeted networks.
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  • In Copyright
Advisor
  • Abernathy, Penny Muse
Degree
  • Master of Arts
Degree granting institution
  • University of North Carolina at Chapel Hill
Graduation year
  • 2012
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