Entrepreneurial Strategies of Growing a Small Business Health Club Public Deposited

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Last Modified
  • March 19, 2019
Creator
  • Fleishman, Hannah
    • Affiliation: College of Arts and Sciences, Department of Exercise and Sport Science
Abstract
  • The following work analyzes entrepreneurial strategies of opening and growing a financially successful small business health club in the Research Triangle Park area. Questions were answered regarding business planning, business model, promotions and daily practices to examine if there is a superior method to ensure financial success in the fitness industry. An online survey was used to gather information from 43 small business health clubs. Answered by only the owners, managers and assistant managers, chi-square analyses demonstrate no pattern for success pertaining to formal business plans, nor best business models. However the open ended questions pertaining to the health clubs' biggest challenges and strategies to differentiate themselves in the market place show recurring themes of entrepreneurial strategies for growing a successful health club and business.
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  • In Copyright
Advisor
  • Cooper, Coyte
  • Mangili, Lauren
  • Weight, Erianne
  • Groff, Diane
Degree
  • Master of Arts
Degree granting institution
  • University of North Carolina at Chapel Hill Graduate School
Graduation year
  • 2015
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Place of publication
  • Chapel Hill, NC
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