Message Design for Correcting Misinformation on HIV/AIDS for Chinese International Students in the U.S.

Message Design for Correcting Misinformation on HIV/AIDS for Chinese International Students in the U.S. Public Deposited

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Li, Ran
- Affiliation: Hussman School of Journalism and Media, Mass Communication Graduate Program

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This study assessed the knowledge and attitudes of Chinese college students studying in the United States toward HIV/AIDS, people living with HIV/AIDS, and sources of HIV-related information. The study also explored a culturally-based HIV intervention (poster) targeted at Chinese students in the US. In-depth telephone interviews were conducted with five key informants to generate ideas on message and poster design. An online survey was conducted among 95 students from a local university to examine HIV/AIDS-related knowledge and attitudes, and to determine the different effects of gain- and loss-framed message designs in different message formats (text based only, text and numerically based, and text and graphically based). Chi-square, T-test, and Pearson correlation were used to investigate the association among gender, age, relationship, knowledge on HIV/AIDS, and attitudes toward people living with HIV/AIDS. The Internet was the main source for Chinese college students in the United States searching for general health-related information. Chinese college students in the U.S. did not have comprehensive knowledge about HIV/AIDS. Gain-framed message was preferred in all message formats (text only based, text and numerically based, text and graphically based).

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