Recent Graduate Donor Motivations

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Creator

Bass, Allison
- Affiliation: College of Arts and Sciences, Department of Exercise and Sport Science

Abstract

The purpose of this study was to examine what motivates recent graduates to give to athletic department fundraising campaigns. Recent graduates involved alumni who had graduated from the institution within the past five years, and were contacted via email to participate in an online survey. Data was obtained involving demographic information, giving levels, family history of athletic giving, and motivations for giving to an athletic fundraising campaign. Motives to be tested were determined through prior research of motives for charitable and athletic contributions. Using independent t-tests, significant motivations were found for recent graduates to give to athletics. There were no differences in motivations or giving levels between males and females. Motivations were statistically significant between recent graduates with a family history of giving and those without a family history of giving, but giving levels were not significantly different between the two groups.

Date of publication