Where do we stand?: the Army Public Affairs Officer and the Dominant Coalition

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  • March 22, 2019
Creator
  • Gercken, David M.
    • Affiliation: Hussman School of Journalism and Media
Abstract
  • This study will examine relationship between Army Public Affairs Officers and the dominant coalitions within Army organizations. The relationship between the two can directly affect the ability of the organization to communicate. Using components of Dominant Coalition Theory and incorporating areas from previous research, five areas that identify the level of participation in dominant coalitions by public relations personnel, training, integration and expertise, information, effectiveness of communications programs and interaction with other coalitions within the organization will be measured. Researching these areas may highlight the need for certain changes to Army training and resources for Public Affairs personnel and units.
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  • In Copyright
Advisor
  • Lamb, Larry F.
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  • Open access
Date uploaded
  • October 19, 2010

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