Comparison of Spectator Demographic Descriptors and Attendance Motivators at University of North Carolina Sporting Events Public Deposited

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  • March 20, 2019
  • Limmer, Michael B.
    • Affiliation: College of Arts and Sciences, Department of Exercise and Sport Science
  • The purpose of this study was to compare the demographic characteristics of spectators at University of North Carolina sporting events and to compare the motivational factors that influenced attendance. This study compared the spectators of five sports at the University of North Carolina: Field Hockey, Football, Men's Soccer, Women's Soccer and Women's Volleyball. Of the spectators contacted, 1,373 responded to an e-mailed survey for a response rate of 61%. Chi square tests of independence found significant relationships between demographic characteristics and sport attended. One-way ANOVAs determined there to be significant differences between sports in regards to the motivational factors that influenced attendance, as well as between motivational factors within each sport. Additionally, t-tests found significant differences between UNC students and non-students for the motivational factors influencing attendance for each sport.
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  • Shields, Edgar
  • Open access

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