%0 Dissertation or Thesis %T A Spoonful of Transportation Helps the Comparison Go Down: Using Narrative Transportation to Make Comparative Advertisements More Palatable %D March 18, 2013 %I University of North Carolina at Chapel Hill %R http://localhost/files/kp78gh41j %G http://id.loc.gov/vocabulary/iso639-2/eng %[ 2019-03-19 %9 Masters Thesis %~ Carolina Digital Repository %W UNC-Chapel Hill