The effects of explicitness of customization and level of choice on listener attitudes, behaviors and cognitions toward a customized music radio application Public Deposited
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- Last Modified
- March 22, 2019
Weber, Justin Lynn
- Affiliation: Hussman School of Journalism and Media
- This thesis examines the effects of type of customization, specifically explicit and non-explicit customization, and level of choice on listener attitudes, behaviors, and cognitions. It attempts to make a modest contribution in this direction by examining decision-making and media effects when users encounter the interplay between the explicitness of the customization process and the number of choices offered in a customized radio application. It details the methods and results of an experiment (N=72) designed to examine the research questions. Results indicate that neither independent variable has significant effects user attitudes toward the application or willingness to pay for the application; however, there was a marginally significant main effect for level of choice on number of songs listened to. Theoretical and practical implications, limitations, and suggestions for future research are discussed.
- Date of publication
- May 2011
- Resource type
- Rights statement
- In Copyright
- "... in partial fulfillment of the requirements for the degree of Master of Arts in the School of Journalism and Mass Communication."
- Kalyanaraman, Sriram
- Degree granting institution
- University of North Carolina at Chapel Hill
- Place of publication
- Chapel Hill, NC
- Open access
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|The effects of explicitness of customization and level of choice on listener attitudes, behaviors and cognitions toward a customized music radio application||2019-04-05||Public||