Affiliation: College of Arts and Sciences, Department of Exercise and Sport Science
This study was designed to reveal the athletic director’s perceptions of strategies effective in building a strong organizational culture within intercollegiate athletics. Research questions focused on those specific effective strategies, how they are implemented at each institution, and the personal development of the athletic director. Four strategies were discovered using interview research with each participant. The six participants were Kathy Beauregard (Western Michigan University), Morgan Burke (Purdue University), Bubba Cunningham (University of North Carolina – Chapel Hill), John Currie (Kansas State University), Ian McCaw (Baylor University), and Michael O’Brien (University of Toledo). Each participant serves as the athletic director at an NCAA Division I FBS institution and has demonstrated administrative excellence within intercollegiate athletics during their tenure as an athletic director. The interviews produced key trends for effective strategies and personal development behaviors. The findings from this study provide unique perspectives and aid previous research on organizational culture in intercollegiate athletics.