THE IMPACT OF A SIGNIFICANT COLLEGE BASEBALL STADIUM PROJECT ON ATTENDANCE, RECRUITING, AND ON-FIELD SUCCESS

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Last Modified
  • March 20, 2019
Creator
  • Richards, James
    • Affiliation: College of Arts and Sciences, Department of Exercise and Sport Science
Abstract
  • The purpose of the study was to determine how building a new college baseball stadium or conducting a significant renovation effects on-field success, recruiting and attendance when comparing the three years before and after the stadium project. Recruiting data was obtained from Perfect Game, while attendance and winning percentage data was obtained from information released by the NCAA and on athletic department websites to determine if the millions of dollars athletic departments are spending on facility upgrades lead to improvements in these areas. The study focused on the top-11 NCAA Division I baseball conferences and was narrowed to a sample of 41 baseball programs that conducted a significant stadium project between 2007 and 2013. There were no findings showing a significant relationship between a stadium project and winning games. However, new stadiums led to a significant increase in commitments from top-500 recruits and extensive stadium projects led to an average of an additional 493 fans per game in the three years following the venue opening.
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  • In Copyright
Advisor
  • Weight, Erianne
  • Popp, Nels
  • Brunner, John
Degree
  • Master of Arts
Degree granting institution
  • University of North Carolina at Chapel Hill Graduate School
Graduation year
  • 2016
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