Get what you give? An analysis of automatic-qualifying conference institutions' return on investment and efficiency in the Learfield Directors' Cup Public Deposited

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  • March 20, 2019
  • Kelly, Timothy R.
    • Affiliation: College of Arts and Sciences, Department of Exercise and Sport Science
  • Intercollegiate athletic administrators constantly face the challenge of allocating their resources in order to be as efficient and effective as possible. The pressure to succeed requires they know what type of return they will get when investing funds in a particular area. The purpose of this study was analyze the efficiency and return on investment based on athletic success that Bowl Championship Series, Automatic-Qualifying conference institutions (n=65) athletic departments attain through the Learfield Directors' Cup. The study also examines specific subsets of the group to gather actionable data. Among other findings, total expenditures were found to be very important overall, but in varying degrees for different subsets. The results provide a comprehensive picture of the relationship between finances and success and have implications that can assist administrators when making large-scale decisions.
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  • In Copyright
  • Cooper, Coyte
  • Master of Arts
Graduation year
  • 2014

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