How do past crises affect publics’ perceptions of current events?: an experiment testing corporate reputation during an adverse event Public Deposited

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  • March 21, 2019
  • Elliot, John Drew
    • Affiliation: Hussman School of Journalism and Media
  • Previous research in crisis communication has shown that a corporation’s history of crises has a damaging effect on reputation during a current crisis. This study uses an experiment with student subjects testing not only the effect of a corporation’s own crises on reputation, but also the reputational effect of a corporation without a crisis history but in an industry with a history of similar crises, called extraorganizational crisis history. Findings of this experiment show that publics’ knowledge of extraorganizational crisis history may protect an organization’s reputation in a crisis. Theoretical and practical implications of this finding are discussed and further research is suggested.
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  • In Copyright
  • Boynton, Lois A.
Degree granting institution
  • University of North Carolina at Chapel Hill
  • Open access

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