How do past crises affect publics’ perceptions of current events?: an experiment testing corporate reputation during an adverse event Public Deposited
- Last Modified
- March 21, 2019
- Creator
-
Elliot, John Drew
- Affiliation: Hussman School of Journalism and Media
- Abstract
- Previous research in crisis communication has shown that a corporation’s history of crises has a damaging effect on reputation during a current crisis. This study uses an experiment with student subjects testing not only the effect of a corporation’s own crises on reputation, but also the reputational effect of a corporation without a crisis history but in an industry with a history of similar crises, called extraorganizational crisis history. Findings of this experiment show that publics’ knowledge of extraorganizational crisis history may protect an organization’s reputation in a crisis. Theoretical and practical implications of this finding are discussed and further research is suggested.
- Date of publication
- May 2007
- DOI
- Resource type
- Rights statement
- In Copyright
- Advisor
- Boynton, Lois A.
- Degree granting institution
- University of North Carolina at Chapel Hill
- Language
- Access
- Open access
- Parents:
This work has no parents.
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How do past crises affect publics’ perceptions of current events? : an experiment testing corporate reputation during an adverse event | 2019-04-08 | Public |
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