Theory versus practice: an analysis of the beliefs, strategies and practices of political consultants in a dynamic campaign environment Public Deposited

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  • March 22, 2019
  • Johnson, Jason Adam
    • Affiliation: College of Arts and Sciences, Department of Political Science
  • This work focuses on the beliefs, strategies and practices of American political consultants. This analysis proposes to look at three main areas of modern political campaigns, negative advertising, candidate selection and candidate positioning, and compare existing political science theory in this areas to the results of a survey of political consultants actively working in the field. The results of this work show that many of the factors that political science theory suggests have a significant impact on campaign strategy, especially in the area of negative advertising, are not significant in the minds of consultants when they formulate and implement strategy. The work concludes with suggestions for improving political science knowledge of consultants as well as implications of this research.
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  • In Copyright
  • Rabinowitz, George
Degree granting institution
  • University of North Carolina at Chapel Hill
  • Open access

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