Alumnae Giving and the Internet: An Exploration of Women and ePhilanthropy Public Deposited

Analytics

Downloadable Content

Download PDF
Request Accessible Version
Last Modified
  • March 20, 2019
Creator
  • Worrell, Joanna Ruth
    • Affiliation: Hussman School of Journalism and Media
Abstract
  • Previous studies indicate gender differences in both Internet usage and general philanthropic giving. Through a survey of alumni at the University of North Carolina at Chapel Hill, this study seeks to identify how gender differences are reflected when the Internet and philanthropy are combined. Gender differences in philanthropy on the Internet are examined from a public relations perspective, focusing on the importance of relationships and incorporating relevant public relations theories. Findings from this study suggest that there are no significant differences between men and women in their attitudes toward the Internet as a fund-raising and relationship-building tool. The results do indicate, however, that e-mail and the Internet are quickly becoming important communication channels in development and fund raising. Implications for development officers and fund raisers are discussed.
Date of publication
DOI
Resource type
Rights statement
  • In Copyright
Advisor
  • Straughan, Dulcie Murdock
Language
Access
  • Open access
Parents:

This work has no parents.

Items

Thumbnail Title Date Uploaded Visibility Actions
D791sg69r?file=thumbnail Alumnae giving and the internet : an exploration of women and ePhilanthropy 2019-04-09 Public