Corporate Giving and Getting: Executive Perceptions at Healthcare Corporations

Corporate Giving and Getting: Executive Perceptions at Healthcare Corporations Public Deposited

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Abstract

Through qualitative in-depth interviews, healthcare industry executives explain that corporate giving is based on the mission and culture of an organization, benefiting employee and community relations and enhancing the core business. While difficult to tie to the bottom line, corporate giving can help establish partnerships and relationships that benefit the commercial interests of the corporation. This multi-step series of actions is organized in this study using the corporate giving process model. Of the executives interviewed in this study, all agreed that their companies' giving is becoming more strategic over time. As companies begin to realize the potential of corporate giving to fulfill business goals, patterns of giving are becoming more strategically focused. Emerging from this study is the industry-partner-impact model of corporate giving that the author contends is worthy of further investigation in healthcare and other industries.

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