Corporate Blogging in the Technology Industry Public Deposited
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- Last Modified
- March 20, 2019
- Affiliation: Hussman School of Journalism and Media
- Corporations are now exploring the value of blogs as a marketing tool. This thesis investigates how corporate bloggers in the technology industry are using this new technique to communicate with customers. One blogger from each of the following companies: Cisco, IBM, HP, Microsoft, Sun, Adobe, Accenture, Red Hat, Oracle, and BEA, was interviewed through a series of on-line interviews. Using a basis of two-way communication theory, the interviews explored whether there is an effective blogging model technology companies can use and if blogs are a viable marketing tool for technology companies. Results demonstrate that blogs are a viable tool in the marketing mix, but this study was inconclusive in providing a model for other technology companies to adopt.
- Date of publication
- May 2006
- Resource type
- Rights statement
- In Copyright
- Aikat, Debashis
- Open access
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|Corporate blogging in the technology industry||2019-04-10||Public||