Essays on retail operations Public Deposited

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  • March 20, 2019
  • Perdikaki, Olga
    • Affiliation: Kenan-Flagler Business School
  • The intensified competition that the retail industry faces with the increasing numbers of new players in both the local and global markets has forced retailers to critically examine and redesign their operations and marketing strategies. To remain competitive, many retailers have focused on the provision of enhanced customer experience and pursued practices of differentiation. In this dissertation comprising of three essays, we attempt to shed light on retail practices that enhance consumer valuation, on factors that affect store performance, and on temporal management of demand enhancing activities using both analytical and empirical methodologies. The aim of this research is to develop theoretical insights to help retailers understand their store performance and effectively manage strategies geared towards enhancing demand and consumer valuation about their product offerings. In the first essay, we focus on technology investments that can affect consumer valuation. We examine the impact of such investments in a duopoly setting in which retailers compete in prices and consumers can search among the two retailers. In the second essay, we focus on store performance and examine the impact of labor and traffic characteristics on different store performance metrics using proprietary data of a retail chain. In the third essay, we focus on general services that retailers could provide to enhance demand and examine their temporal management under competition and demand uncertainty.
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  • In Copyright
  • Swaminathan, Jayashankar M.
  • Open access

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