The new face of cigarette advertising: cigarette marketing strategies emerging after the MSA

Public Deposited
Analytics

Downloadable Content

Download PDF
Request Version for Screen Reader
Last Modified
  • March 22, 2019
Creator
  • Alexander, William
    • Affiliation: Hussman School of Journalism and Media
Abstract
  • This thesis explores new advertising and promotional strategies cigarette manufacturers have developed and augmented since the 1998 Master Settlement Agreement (MSA). A literature review examines recent academic research on cigarette advertising strategies and smoking behavioral patterns. Three stories, written in the style of in-depth newspaper articles, each cover one new development. The first article discusses the growth of cigarette advertising and promotions at the point of sale, as well as how these promotions have affected how some retailers run their businesses. The second article explores cigarette promotions in bars and nightclubs and tells the story of one cigarette promotion in a Raleigh bar. The third article discusses flavored cigarettes and the legal challenges that they have faced since entering the mass market.
Date of publication
DOI
Resource type
Rights statement
  • In Copyright
Advisor
  • Linden, Tom
Degree granting institution
  • University of North Carolina at Chapel Hill
Language
Access right
  • Open access
Date uploaded
  • October 20, 2010

Relations

Parents:

This work has no parents.

Items

Thumbnail Title Date Uploaded Visibility Actions
file details The new face of cigarette advertising : cigarette marketing strategies emerging after the MSA 2019-04-10 Public Download