The First Full Shelves: Grocery Shopping and Polish Pursuits of Normality After Communism Public Deposited
- Last Modified
- March 22, 2019
- Creator
-
Valtin-Erwin, Leah
- Affiliation: College of Arts and Sciences, Curriculum in Global Studies
- Abstract
- This thesis uses newspaper coverage to examine shopper interactions with the first Western-style supermarket in Poland after the end of communism, the two BILLA shops in Warsaw. I frame these interactions in terms of three pursuits of everyday normality after communism: the rejection of a communist normality, the pursuit of a normality perceived to exist in the West, and the pursuit of a normality that was responsive to the unique conditions of post-communist transformation itself. In contrast to prevailing narratives of early post-communism, wherein consumers watched as shock therapy reform and Western-style privatization was implemented, I argue that, in these pursuits, consumers attempted to actively negotiate a particular shopper experience as they tried to construct an everyday that suited their priorities. Although the Western supermarket model eventually prevailed, grocery shopping in early post-communism was subject to considerable pushback from shoppers, offering clearer insight into how the post-communist consumer understood their present
- Date of publication
- May 2018
- Keyword
- DOI
- Resource type
- Advisor
- Raleigh, Donald
- Wampuszyc, Ewa
- Bryant, Chad
- Degree
- Master of Arts
- Degree granting institution
- University of North Carolina at Chapel Hill
- Graduation year
- 2018
- Language
- Parents:
This work has no parents.
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PREMIS_Events_Metadata_0_03f3e6ec-000b-4c78-a231-397a121ede96.txt | 2019-04-05 | Public |
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original_metadata_file_03f3e6ec-000b-4c78-a231-397a121ede96.xml | 2019-04-05 | Public |
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