#NoFilter: An Investigation of Fitness Microcelebrities' Portrayals of Body Image, Gender and Race on Instagram Public Deposited

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  • February 26, 2019
  • Wooten, Kylee
    • Affiliation: School of Media and Journalism
  • The purpose of this study is to analyze the content of racially and ethnically diverse male and female fitness microcelebrities’ Instagram accounts to better understand the presentation portrayal of a fit, ideal body to the public. His/her self-presentation through photographs and captions will be analyzed through traditional gender norms, as identified by previous research conducted by Erving Goffman (1959) and Levant et al. (1992). The studies stemming from these scholars show the prevalence in which personal brands reflect and influence the trends of the ideal body of the man and woman, and the attitudes men and women of different racial backgrounds may face towards those images. Prior research investigating body image in the context of gender and race, as well as social media similarities and differences in the type of content male and female-run accounts display on their accounts will provide a deeper insight into these topics.
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  • In Copyright
  • Funding: None
  • Saffer, Adam
  • Bachelor of Arts
Honors level
  • Highest Honors
Degree granting institution
  • University of North Carolina at Chapel Hill
  • 34 p.

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