A Crafted Legacy: The Self-Memorialization of John Motley Morehead III

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  • June 17, 2020
Creator
  • Oliver, Lindsay
    • Affiliation: College of Arts and Sciences, Department of American Studies
Abstract
  • This paper explores the self-memorialization project of John Motley Morehead III (1870-1965) through his benefactions to the University of North Carolina at Chapel Hill during the 1930s through 1950s. An examination of the conception and execution of the Morehead-Patterson Bell Tower, Morehead Planetarium and Sundial, and Morehead-Cain Foundation reveals how Morehead sought to carefully engrave his name and memory into both the built landscape and the reputation of the University to promote a legacy of prestige through his own memory. This paper also examines relevant biographical details drawn from Morehead’s personal papers, which have not previously been subject to academic examination, and offers a critical review of Morehead’s legacy and contributions to the University as well as situates them within the philanthropic context of this period. Finally, it explores the implications of Morehead’s self-memorialization project for contemporary philanthropy as a means of establishing legacy.
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  • In Copyright
Advisor
  • Marr, Timothy
Degree
  • Bachelor of Arts
Academic concentration
  • American Studies
Honors level
  • Honors
Degree granting institution
  • University of North Carolina at Chapel Hill
Graduation year
  • 2019
Language
  • English

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