Innovation’s Changing Landscape: Do Innovative Firms Engage in Sustainability-Inspired Innovation?

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Last Modified
  • February 27, 2019
Creator
  • Farrell, Christina
    • Affiliation: Kenan-Flagler Business School
Abstract
  • Innovation fuels new horizon growth. However, little research exists on whether firms that are innovative engage in sustainability-oriented innovation compared to sustainability-centered firms. Through content analysis of sustainability reporting, this study provides information on how many B Corps and Forbes Most Innovative companies (Forbes companies) use proxies that could indicate the presence of sustainability-oriented innovation in their sustainability reporting. From our research, it is clear that many companies that are traditionally good at sustainability may not be expanding this core competency into an innovation driver. More than half B Corps did not have proxies indicating the interaction of innovation and sustainability within their sustainability reporting. Comparatively, more of the Forbes companies had proxies indicating interactions between sustainability and innovation. From our results, innovation capabilities among a firm type seemed to indicate that firm type would display larger percentages of firms with interactions between sustainability and innovation.
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Rights statement
  • In Copyright
Note
  • Funding: None
Advisor
  • Hee, Carol
Degree
  • Bachelor of Science
Academic concentration
  • Business Administration
Honors level
  • Honors
Degree granting institution
  • University of North Carolina at Chapel Hill
Graduation year
  • 2017
Language
  • English

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