Maximizing Revenue Selling Retro Sneakers on eBay: A Data-Driven Approach

Public Deposited
Analytics

Downloadable Content

Download PDF
Request Version for Screen Reader
Last Modified
  • February 28, 2019
Creator
  • Khaki, Sherief
    • Affiliation: School of Information and Library Science
Abstract
  • In recent years, athletic shoe brands have increased production and sales of retro sneakers. Retro sneakers consist of popular styles from the 80s and 90s that are highly valued today, in 2013 (Void, 2013). With a dedicated customer market eager to purchase newly released retro sneakers, retailers often sell out of styles in minutes thus quickly creating a secondary market. This study gathers and analyzes completed sales data from the biggest secondary sneaker market, eBay. The findings of this study help to explain why the retro sneaker market is so popular and suggests that selling large shoe sizes, at a fixed price, close to a sneaker's release date will maximize seller revenue. The article's author has been an avid sneaker connoisseur for many years, and during this time, has completed hundreds of eBay transactions. To complete the study, the author leverages a combination of observed market behaviors and critical thinking.
Date of publication
Subject
DOI
Resource type
Rights statement
  • In Copyright
Advisor
  • Jones, Paul
Degree
  • Master of Science in Information Science
Degree granting institution
  • University of North Carolina at Chapel Hill
Extent
  • 39
Deposit record
  • bc10ef8f-5043-4b56-a58f-3ffa78cb528a

Relations

Parents:

This work has no parents.

Items

Thumbnail Title Date Uploaded Visibility Actions
file details Maximizing Revenue Selling Retro Sneakers on eBay: A Data-Driven Approach 2019-05-13 Public Download