Community Ambassador Real Equality – Developing Spanish Bilingual, Bicultural COVID-19 Health Ambassadors in Rural Western North Carolina: A Case Study

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  • April 21, 2021
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  • Robinson, Hannah
    • Affiliation: Gillings School of Global Public Health, Public Health Leadership Program
Abstract
  • In response to the disproportionate impact of COVID-19 in the Hispanic/Latino community in Avery, Mitchell, and Yancey counties, Spanish-English bilingual, bicultural residents were recruited to serve as Community Ambassador Real Equality (CARE Team) ambassadors to develop and disseminate COVID-19 public health guidance in partnership with Partners Aligned Toward Health (PATH), Mountain Community Health Partnership (MCHP), and faculty and students from UNC Gillings School of Global Public Health’s MPH Program in Asheville. Professionals from the Mountain Area Health Education Center (MAHEC), Yancey County Emergency Management, Pisgah Legal Services, and WNC Health Network provide additional training and relevant resources to the ambassadors. The CARE initiative is using the Boot Camp Translation process, an evidence-based community engagement model that brings community members and professionals together to create and share culturally responsive and relevant health messaging to the local community (Westfall et al., 2016). The Boot Camp Translation model has been adapted to keep pace with a rapidly evolving pandemic. In our adaptation, the program builds relationships and channels of communication between health professionals and the Hispanic/Latino community. PATH and partners strive to engage community members as valued partners with important perspectives throughout the process. The goal of the initiative is to address the disproportionate spread of COVID-19 in the Hispanic/Latino communities, while simultaneously decreasing the overall spread of the virus. The long-term program aim is to increase service providers’ cultural humility and responsiveness, establish channels of communication between the Hispanic/Latino community and local agencies, and strengthen Hispanic/Latino leadership in the Avery, Mitchell, and Yancey community.
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  • In Copyright
Advisor
  • Macon, Tamarie
    • Affiliation: Gillings School of Global Public Health, Public Health Leadership Program
    • Other Affiliation: Mountain Area Health Education Center
  • McCall, Schell
    • Other Affiliation: Partners Aligned Toward Health
Degree
  • Master of Public Health
Graduation year
  • 2021
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Location
  • Burnsville, North Carolina, United States

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