Marketing to an Engineering School: Promotion of Library Resources, Services and the Subject Librarian Public Deposited

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Last Modified
  • February 28, 2019
Creator
  • Sturgeon, Melanie A.
    • Affiliation: School of Information and Library Science
Abstract
  • The communication between the library and the school of engineering needed to be reestablished a few years after the dedicated engineering library was consolidated with the main library at a small private research university. To accomplish this, a marketing plan was developed to promote available library resources and services including the engineering reference librarian to the engineering students and faculty. The plan was developed by following the steps of a business marketing plan that was adapted for non-profit service organizations. These steps included identifying the target user groups, evaluating the status quo with a SWOT analysis and using a Qualtrics web survey to further understand and define the user groups and their needs. The information from the market analysis was then used to create a promotional marketing program aimed to influence engineering students, faculty and staff to increase the use of library services and improve information literacy.
Date of publication
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Rights statement
  • In Copyright
Advisor
  • Vargha, Rebecca
Degree granting institution
  • University of North Carolina at Chapel Hill
Language
Extent
  • 74
Access
  • Open access
Deposit record
  • abb1808a-3405-4d7b-866b-f35807dc08b2
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