HOW TO BUILD AN INFLUENCER PROGRAM FOR A CLEAN BEAUTY COMPANY
Public Deposited- Last Modified
- February 17, 2023
- Creator
-
Huss, Rachel
- Affiliation: Hussman School of Journalism and Media
- Abstract
- This thesis project aims to provide clean beauty companies with a foundation for the importance of influencer marketing among Gen Z consumers. This study applies the diffusion of innovation theory to find what messaging Gen Z responds to. The researcher created a quantitative survey to uncover what are Gen Z’s attitudes, beliefs, and opinions toward digital influencer marketing and the beauty sector.
- Date of publication
- November 21, 2022
- Keyword
- DOI
- Resource type
- Rights statement
- In Copyright
- License
- All rights reserved
- Advisor
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Boynton, Lois
- Affiliation: Hussman School of Journalism and Media
-
Freeman, Livis
- Affiliation: Hussman School of Journalism and Media
- Tsai, Amy
- Degree
- Master of Arts
- Graduation year
- 2022
- Language
Relations
- Parents:
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2022_Huss_Rachel_SC_thesis_project.pdf | 2023-02-17 | Public | Download |
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2022_Huss_Rachel_thesis_deliverable.pdf | 2023-02-17 | Public | Download |