HOW TO BUILD AN INFLUENCER PROGRAM FOR A CLEAN BEAUTY COMPANY

Public Deposited

Downloadable Content

Download PDF
Request Version for Screen Reader
Last Modified
  • February 17, 2023
Creator
  • Huss, Rachel
    • Affiliation: Hussman School of Journalism and Media
Abstract
  • This thesis project aims to provide clean beauty companies with a foundation for the importance of influencer marketing among Gen Z consumers. This study applies the diffusion of innovation theory to find what messaging Gen Z responds to. The researcher created a quantitative survey to uncover what are Gen Z’s attitudes, beliefs, and opinions toward digital influencer marketing and the beauty sector.
Date of publication
Keyword
DOI
Resource type
Rights statement
  • In Copyright
License
  • All rights reserved
Advisor
  • Boynton, Lois
    • Affiliation: Hussman School of Journalism and Media
  • Freeman, Livis
    • Affiliation: Hussman School of Journalism and Media
  • Tsai, Amy
Degree
  • Master of Arts
Graduation year
  • 2022
Language

Relations

Parents:

This work has no parents.

Items

Thumbnail Title Date Uploaded Visibility Actions
file details 2022_Huss_Rachel_SC_thesis_project.pdf 2023-02-17 Public Download
file details 2022_Huss_Rachel_thesis_deliverable.pdf 2023-02-17 Public Download