An evaluation of the business plan and web site of ECB, an E-commerce business Public Deposited

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Last Modified
  • February 28, 2019
Creator
  • Kemp, Anna
    • Affiliation: School of Information and Library Science
Abstract
  • This research conducted a study of ECB's Web site, focusing on 1) whether this site functions as both a communication medium and a transaction medium for ECB's current business plan, and 2) the site's overall usability. Through interviews with ECB personnel, ECB's business plan, Web site users and tasks, and Web site organization were documented. The site organization and business plan were compared to determine the extent to which the site supports the business plan. Utilizing the user population and task data, a two-part usability text with eight participants was then developed and conducted to determine user satisfaction with the site and navigational efficiency. The results of the usability test were analyzed both qualitatively and quantitatively and recommendations for the improvement of ECB's site were made.
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  • In Copyright
Advisor
  • Wildemuth, Barbara
Degree granting institution
  • University of North Carolina at Chapel Hill
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Extent
  • 96 p.
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  • Open access
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