Last Modified

• February 28, 2019

Creator

• Kemp, Anna
  • Affiliation: School of Information and Library Science

Abstract

• This research conducted a study of ECB's Web site, focusing on 1) whether this site functions as both a communication medium and a transaction medium for ECB's current business plan, and 2) the site's overall usability. Through interviews with ECB personnel, ECB's business plan, Web site users and tasks, and Web site organization were documented. The site organization and business plan were compared to determine the extent to which the site supports the business plan. Utilizing the user population and task data, a two-part usability text with eight participants was then developed and conducted to determine user satisfaction with the site and navigational efficiency. The results of the usability test were analyzed both qualitatively and quantitatively and recommendations for the improvement of ECB's site were made.

Date of publication

• April 2000

Subject

• Human-computer interaction
• World Wide Web--Usability
• User interface design
• Business--E-Commerce--Deans Achievement Award--Best Masters Papers Awarded 2001

DOI

• https://doi.org/10.17615/4ty8-nf51

Resource type

• Masters Paper

Rights statement

• In Copyright

Advisor

• Wildemuth, Barbara

Degree granting institution

• University of North Carolina at Chapel Hill

Language

• English

Extent

• 96 p.

Access

• Open access

Parents:

This work has no parents.

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