Improving Conversation Rates at 80 Percent Solutions

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Last Modified
  • February 28, 2019
Creator
  • Rice, Josh
    • Affiliation: School of Information and Library Science
Abstract
  • This experiment used A/B testing to attempt to improve three tracked conversion goals-- "Engagement", "Paypal Submission", and "Purchase Clicks" --on 80 Percent Solution's product website www.MacFreedom.com. The participants for this study were web users from any location or device who visited www.MacFreedom.com during the testing period. Three randomized controlled experiments were executed using Visual Website Optimizer to test for statistical significance of the conversion goals. The results of these experiments showed that: ? Changing the site's tagline demonstrated significant success. ? Changes to landing page call-to-action buttons exhibited negative statistical significance. ? Variations of the purchase page call-to-action buttons demonstrated significant success.
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DOI
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Rights statement
  • In Copyright
Advisor
  • Jones, Paul
Degree
  • Master of Science in Information Science
Degree granting institution
  • University of North Carolina at Chapel Hill
Extent
  • 44
Deposit record
  • 490e8197-82fc-4607-9eb4-3bf3f7d82f50

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