Comparing First Impressions of Display Clutter Between Cultures Public Deposited

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Last Modified
  • February 28, 2019
Creator
  • Hsieh, Stephanie
    • Affiliation: School of Information and Library Science
Abstract
  • Clutter is an aspect of web aesthetics that has come to the fore in recent years as the research community works toward a fuller understanding of what clutter is and how it affects users’ perceptions and performance with interfaces. In this paper, I examine the possible effects of cultural background on users’ first impressions of display clutter in website designs. The study was conducted using a series of five-second impression tests that asked participants from two distinct cultural groups to view a set of screenshots encompassing multiple levels of clutter, as measured by a JPEG file size measure. Results showed some effects from cultural background on perceptions of clutter, raised some issues with the cross-cultural applicability of the objective JPEG measure’s ability to predict subjective judgments, and provide some evidence that organization is a key distinguishing factor between visual complexity and clutter.
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Rights statement
  • In Copyright
Advisor
  • Capra, Robert
Degree
  • Master of Science in Information Science
Academic concentration
  • Library and Information Science
Degree granting institution
  • University of North Carolina at Chapel Hill
Graduation year
  • 2017
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Deposit record
  • 5d5ee5f1-83ac-451d-9866-566abf2b9963
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