Comparing First Impressions of Display Clutter Between Cultures
Public Deposited- Last Modified
- February 28, 2019
- Creator
-
Hsieh, Stephanie
- Affiliation: School of Information and Library Science
- Abstract
- Clutter is an aspect of web aesthetics that has come to the fore in recent years as the research community works toward a fuller understanding of what clutter is and how it affects users’ perceptions and performance with interfaces. In this paper, I examine the possible effects of cultural background on users’ first impressions of display clutter in website designs. The study was conducted using a series of five-second impression tests that asked participants from two distinct cultural groups to view a set of screenshots encompassing multiple levels of clutter, as measured by a JPEG file size measure. Results showed some effects from cultural background on perceptions of clutter, raised some issues with the cross-cultural applicability of the objective JPEG measure’s ability to predict subjective judgments, and provide some evidence that organization is a key distinguishing factor between visual complexity and clutter.
- Date of publication
- May 2017
- Subject
- DOI
- Resource type
- Rights statement
- In Copyright
- Advisor
- Capra, Robert
- Degree
- Master of Science in Information Science
- Academic concentration
- Library and Information Science
- Degree granting institution
- University of North Carolina at Chapel Hill
- Graduation year
- 2017
- Language
- Deposit record
- 5d5ee5f1-83ac-451d-9866-566abf2b9963
Relations
- Parents:
This work has no parents.
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StephanieYHsieh_MasterPaper_FINALFULLREVISE.pdf | 2019-05-14 | Public | Download |