Art Museums at Home? A Content Analysis of Art Museums’ Websites During COVID-19.

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  • September 15, 2021
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  • This study explores the role of art museums’ websites in museum operations after the COVID-19 outbreak in the United States. It seeks to provide a landscape of the art museum reaction through a qualitative content analysis during the pandemic by sampling nine art museums’ websites in three states. The sampled websites showed a consistent increase in their elements and activities. Over a six-month period, the art museums' webpages changed in terms of content and structure to serve different types of audiences and to meet the constantly changing needs of the users. This study summarizes common and different strategies adopted by each museum and identifies functional changes in the art museum websites. The findings indicate the impact of COVID-19 on the art museum community and provide directions for the future virtualization and web-based activities of cultural heritage institutions experiencing unavoidable external factors affecting onsite visitation.
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  • In Copyright
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  • Denise Anthony
    • Affiliation: School of Information and Library Science
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  • Master of Science in Library Science
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  • 2021
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