A Content Analysis of the Use of Facebook by Academic Libraries Public Deposited

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  • February 28, 2019
  • Wang, Lei
    • Affiliation: School of Information and Library Science
  • This study focuses on the usage of Facebook as a user service by academic libraries. The purpose of this research is to gain a greater understanding of the use of Facebook among academic libraries. A content analysis was conducted on a sample of 75 Facebook pages managed by academic libraries selected from Association of Research Libraries (ARL)'s 2012 list of the top 100 libraries in the United States. This study examines academic library Facebook pages in order to explore to what extent Facebook pages have been implemented by academic libraries, what type of information are shared on libraries' Facebook pages, and how successful these pages are in reaching out to users. Results of this study provide not only data to illustrate to what extent Facebook has been adopted and how it is being used, but also provide useful implications and suggestions of future use of Facebook pages.
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  • In Copyright
  • Moore, Reagan
  • Master of Science in Information Science
Degree granting institution
  • University of North Carolina at Chapel Hill
  • 55
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  • e587a1fb-dd03-4b30-92fa-a4b6844a7aad

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