Last Modified

• February 28, 2019

Creator

• Wang, Lei
  • Affiliation: School of Information and Library Science

Abstract

• This study focuses on the usage of Facebook as a user service by academic libraries. The purpose of this research is to gain a greater understanding of the use of Facebook among academic libraries. A content analysis was conducted on a sample of 75 Facebook pages managed by academic libraries selected from Association of Research Libraries (ARL)'s 2012 list of the top 100 libraries in the United States. This study examines academic library Facebook pages in order to explore to what extent Facebook pages have been implemented by academic libraries, what type of information are shared on libraries' Facebook pages, and how successful these pages are in reaching out to users. Results of this study provide not only data to illustrate to what extent Facebook has been adopted and how it is being used, but also provide useful implications and suggestions of future use of Facebook pages.

Date of publication

• May 2014

Subject

• Social media
• Facebook
• Academic libraries

DOI

• https://doi.org/10.17615/yq03-4a31

Resource type

• Masters Paper

Rights statement

• In Copyright

Advisor

• Moore, Reagan

Degree

• Master of Science in Information Science

Degree granting institution

• University of North Carolina at Chapel Hill

Extent

• 55

Deposit record

• e587a1fb-dd03-4b30-92fa-a4b6844a7aad

Parents:

This work has no parents.

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