"Commerce To Go": How Are Mobile Versions of E-Commerce Homepages Different? Public Deposited

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Last Modified
  • February 28, 2019
Creator
  • Lin, Jessica S.
    • Affiliation: School of Information and Library Science
Abstract
  • This paper will explore the differences in E-Commerce homepage sites for desktop and mobile displays by examining the fifteen (15) most popular mobile commerce sites, as reported by The Nielsen Co. User interface design, navigation, search and browse functionality, and content will all be factors for consideration in determining the content richness of the mobile commerce sites. Similarities will be drawn between the standard E-Commerce PC sites and the mobile commerce sites, as well as between the mobile commerce sites themselves.
Date of publication
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Rights statement
  • In Copyright
Advisor
  • Hemminger, Bradley M.
Degree granting institution
  • University of North Carolina at Chapel Hill
Language
Extent
  • 40
Access
  • Open access
Deposit record
  • abb1808a-3405-4d7b-866b-f35807dc08b2
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