Balancing Power with Responsibility: How Academic Libraries Balance Web Analytics and Patron Privacy
Public Deposited- Last Modified
- February 28, 2019
- Creator
-
Moore Jr., James
- Affiliation: School of Information and Library Science
- Abstract
- This paper describes an exploratory study that was conducted to determine how academic libraries use Google Analytics, and how they balance the implementation of Google Analytics with their patrons’ privacy. UNC System Library websites were surveyed to determine whether or not they utilized Google Analytics. The privacy policies of the 13 websites that ran Google Analytics were examined to determine whether their privacy policies contained language disclosing the presence of Google Analytics on the library website. In addition, interviews were conducted with employees from five of the libraries to determine how those libraries employ Google Analytics on their websites and how they balance the employment of Google Analytics with the privacy of their patrons. Four out of the five libraries reported actively using Google Analytics, but only one of those five library websites contained a privacy policy with explicit language pertaining to the website’s use of Google Analytics.
- Date of publication
- April 2017
- Subject
- DOI
- Resource type
- Rights statement
- In Copyright
- Advisor
- Wildemuth, Barbara
- Degree
- Master of Science in Information Science
- Academic concentration
- Library and Information Science
- Degree granting institution
- University of North Carolina at Chapel Hill
- Graduation year
- 2017
- Language
- Deposit record
- 1d6e693d-4f12-40f0-bf2c-6902d1b53255
Relations
- Parents:
This work has no parents.
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