The Bias Against Creativity: Why People Desire but Reject Creative Ideas
Public Deposited- Creator
- Mueller, Jennifer S.
-
Melwani, Shimul
- Affiliation: Kenan-Flagler Business School
- Goncalo, Jack A.
- Abstract
- People often reject creative ideas, even when espousing creativity as a desired goal. To explain this paradox, we propose that people can hold a bias against creativity that is not necessarily overt and that is activated when people experience a motivation to reduce uncertainty. In two experiments, we manipulated uncertainty using different methods, including an uncertainty-reduction prime. The results of both experiments demonstrated the existence of a negative bias against creativity (relative to practicality) when participants experienced uncertainty. Furthermore, this bias against creativity interfered with participants’ ability to recognize a creative idea. These results reveal a concealed barrier that creative actors may face as they attempt to gain acceptance for their novel ideas.
- Date of publication
- 2012
- Keyword
- DOI
- Identifier
- Related resource URL
- Resource type
- Article
- Rights statement
- In Copyright
- Journal title
- Psychological Science
- Journal volume
- 23
- Journal issue
- 1
- Language
- English
- Version
- Postprint
Relations
- Parents:
This work has no parents.
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