ingest cdrApp 2017-07-05T20:00:42.944Z b743dd6f-fb31-445f-b2b9-a0aa4f8b7562 modifyDatastreamByValue RELS-EXT fedoraAdmin 2017-07-05T20:03:03.235Z Setting exclusive relation modifyDatastreamByValue RELS-EXT fedoraAdmin 2017-07-05T20:03:11.342Z Setting exclusive relation addDatastream MD_TECHNICAL fedoraAdmin 2017-07-05T20:03:19.402Z Adding technical metadata derived by FITS modifyDatastreamByValue RELS-EXT fedoraAdmin 2017-07-05T20:03:35.750Z Setting exclusive relation addDatastream MD_FULL_TEXT fedoraAdmin 2017-07-05T20:03:44.436Z Adding full text metadata extracted by Apache Tika modifyDatastreamByValue RELS-EXT fedoraAdmin 2017-07-05T20:03:52.954Z Setting exclusive relation modifyDatastreamByValue RELS-EXT cdrApp 2017-07-06T11:40:46.241Z Setting exclusive relation modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-01-25T13:20:23.962Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-01-27T13:22:58.206Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-03-14T10:33:24.378Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-05-18T13:20:49.689Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-07-11T09:09:15.402Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-07-18T05:14:15.856Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-08-16T18:22:31.294Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-09-27T14:07:06.339Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-10-12T05:20:27.023Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2019-03-21T15:05:05.234Z Jessica Pikowski Author Mass Communication Graduate Program School of Media and Journalism The Impact of Source, Channel, and Theme on Receptivity to Tobacco Control Messages Mass media campaigns can effectively promote quitting and reduce smoking prevalence. However, questions remain about specific message components that make campaign messages most effective. This experimental research investigated the impact of message channel, source, and theme on the credibility and perceived effectiveness of tobacco control messages. We conducted two experiments to test tobacco control messages among U.S. adults. The first experiment used message channel and message source as between-subjects factors, and message theme as within-subjects factors. Outcome measures included source credibility, message believability, perceived effectiveness, and attitudes towards the message. The second experiment used only message source and theme as between-subject factors. Outcome measures included message believability and perceived effectiveness. Results suggest that the theme of a tobacco control message has a greater impact than source or channel on the evaluations of a message. Future tobacco control media campaigns may utilize this research to maximally impact message outcomes. Spring 2017 2017 Communication Public health campaigns, communication, credibility, mass media, source, tobacco eng Master of Arts Thesis University of North Carolina at Chapel Hill Graduate School Degree granting institution Journalism (Mass Communication) Allison Lazard Thesis advisor Seth Noar Thesis advisor Paschal Sheeran Thesis advisor text Jessica Pikowski Creator Mass Communication Graduate Program School of Media and Journalism The Impact of Source, Channel, and Theme on Receptivity to Tobacco Control Messages Mass media campaigns can effectively promote quitting and reduce smoking prevalence. However, questions remain about specific message components that make campaign messages most effective. This experimental research investigated the impact of message channel, source, and theme on the credibility and perceived effectiveness of tobacco control messages. We conducted two experiments to test tobacco control messages among U.S. adults. The first experiment used message channel and message source as between-subjects factors, and message theme as within-subjects factors. Outcome measures included source credibility, message believability, perceived effectiveness, and attitudes towards the message. The second experiment used only message source and theme as between-subject factors. Outcome measures included message believability and perceived effectiveness. Results suggest that the theme of a tobacco control message has a greater impact than source or channel on the evaluations of a message. Future tobacco control media campaigns may utilize this research to maximally impact message outcomes. Spring 2017 2017 Communication Public health campaigns, communication, credibility, mass media, source, tobacco eng Master of Arts Thesis University of North Carolina at Chapel Hill Graduate School Degree granting institution Journalism (Mass Communication) Allison Lazard Thesis advisor Seth Noar Thesis advisor Paschal Sheeran Thesis advisor text Jessica Pikowski Creator Mass Communication Graduate Program School of Media and Journalism The Impact of Source, Channel, and Theme on Receptivity to Tobacco Control Messages Mass media campaigns can effectively promote quitting and reduce smoking prevalence. However, questions remain about specific message components that make campaign messages most effective. This experimental research investigated the impact of message channel, source, and theme on the credibility and perceived effectiveness of tobacco control messages. We conducted two experiments to test tobacco control messages among U.S. adults. The first experiment used message channel and message source as between-subjects factors, and message theme as within-subjects factors. Outcome measures included source credibility, message believability, perceived effectiveness, and attitudes towards the message. The second experiment used only message source and theme as between-subject factors. Outcome measures included message believability and perceived effectiveness. Results suggest that the theme of a tobacco control message has a greater impact than source or channel on the evaluations of a message. Future tobacco control media campaigns may utilize this research to maximally impact message outcomes. Spring 2017 2017 Communication Public health campaigns, communication, credibility, mass media, source, tobacco eng Master of Arts Thesis University of North Carolina at Chapel Hill Graduate School Degree granting institution Journalism (Mass Communication) Allison Lazard Thesis advisor Seth Noar Thesis advisor Paschal Sheeran Thesis advisor text Jessica Pikowski Creator Mass Communication Graduate Program School of Media and Journalism The Impact of Source, Channel, and Theme on Receptivity to Tobacco Control Messages Mass media campaigns can effectively promote quitting and reduce smoking prevalence. However, questions remain about specific message components that make campaign messages most effective. This experimental research investigated the impact of message channel, source, and theme on the credibility and perceived effectiveness of tobacco control messages. We conducted two experiments to test tobacco control messages among U.S. adults. The first experiment used message channel and message source as between-subjects factors, and message theme as within-subjects factors. Outcome measures included source credibility, message believability, perceived effectiveness, and attitudes towards the message. The second experiment used only message source and theme as between-subject factors. Outcome measures included message believability and perceived effectiveness. Results suggest that the theme of a tobacco control message has a greater impact than source or channel on the evaluations of a message. Future tobacco control media campaigns may utilize this research to maximally impact message outcomes. 2017-05 2017 Communication Public health campaigns, communication, credibility, mass media, source, tobacco eng Master of Arts Masters Thesis University of North Carolina at Chapel Hill Graduate School Degree granting institution Journalism (Mass Communication) Allison Lazard Thesis advisor Seth Noar Thesis advisor Paschal Sheeran Thesis advisor text Jessica Pikowski Creator Mass Communication Graduate Program School of Media and Journalism The Impact of Source, Channel, and Theme on Receptivity to Tobacco Control Messages Mass media campaigns can effectively promote quitting and reduce smoking prevalence. However, questions remain about specific message components that make campaign messages most effective. This experimental research investigated the impact of message channel, source, and theme on the credibility and perceived effectiveness of tobacco control messages. We conducted two experiments to test tobacco control messages among U.S. adults. The first experiment used message channel and message source as between-subjects factors, and message theme as within-subjects factors. Outcome measures included source credibility, message believability, perceived effectiveness, and attitudes towards the message. The second experiment used only message source and theme as between-subject factors. Outcome measures included message believability and perceived effectiveness. Results suggest that the theme of a tobacco control message has a greater impact than source or channel on the evaluations of a message. Future tobacco control media campaigns may utilize this research to maximally impact message outcomes. 2017 Communication Public health campaigns, communication, credibility, mass media, source, tobacco eng Master of Arts Masters Thesis University of North Carolina at Chapel Hill Graduate School Degree granting institution Journalism (Mass Communication) Allison Lazard Thesis advisor Seth Noar Thesis advisor Paschal Sheeran Thesis advisor text 2017-05 Jessica Pikowski Creator Mass Communication Graduate Program School of Media and Journalism The Impact of Source, Channel, and Theme on Receptivity to Tobacco Control Messages Mass media campaigns can effectively promote quitting and reduce smoking prevalence. However, questions remain about specific message components that make campaign messages most effective. This experimental research investigated the impact of message channel, source, and theme on the credibility and perceived effectiveness of tobacco control messages. We conducted two experiments to test tobacco control messages among U.S. adults. The first experiment used message channel and message source as between-subjects factors, and message theme as within-subjects factors. Outcome measures included source credibility, message believability, perceived effectiveness, and attitudes towards the message. The second experiment used only message source and theme as between-subject factors. Outcome measures included message believability and perceived effectiveness. Results suggest that the theme of a tobacco control message has a greater impact than source or channel on the evaluations of a message. Future tobacco control media campaigns may utilize this research to maximally impact message outcomes. 2017 Communication Public health campaigns, communication, credibility, mass media, source, tobacco eng Master of Arts Masters Thesis University of North Carolina at Chapel Hill Graduate School Degree granting institution Journalism (Mass Communication) Allison Lazard Thesis advisor Seth Noar Thesis advisor Paschal Sheeran Thesis advisor text 2017-05 Jessica Pikowski Creator Mass Communication Graduate Program School of Media and Journalism The Impact of Source, Channel, and Theme on Receptivity to Tobacco Control Messages Mass media campaigns can effectively promote quitting and reduce smoking prevalence. However, questions remain about specific message components that make campaign messages most effective. This experimental research investigated the impact of message channel, source, and theme on the credibility and perceived effectiveness of tobacco control messages. We conducted two experiments to test tobacco control messages among U.S. adults. The first experiment used message channel and message source as between-subjects factors, and message theme as within-subjects factors. Outcome measures included source credibility, message believability, perceived effectiveness, and attitudes towards the message. The second experiment used only message source and theme as between-subject factors. Outcome measures included message believability and perceived effectiveness. Results suggest that the theme of a tobacco control message has a greater impact than source or channel on the evaluations of a message. Future tobacco control media campaigns may utilize this research to maximally impact message outcomes. 2017 Communication Public health campaigns, communication, credibility, mass media, source, tobacco eng Master of Arts Masters Thesis University of North Carolina at Chapel Hill Graduate School Degree granting institution Journalism (Mass Communication) Allison Lazard Thesis advisor Seth Noar Thesis advisor Paschal Sheeran Thesis advisor text 2017-05 Jessica Pikowski Creator Mass Communication Graduate Program School of Media and Journalism The Impact of Source, Channel, and Theme on Receptivity to Tobacco Control Messages Mass media campaigns can effectively promote quitting and reduce smoking prevalence. However, questions remain about specific message components that make campaign messages most effective. This experimental research investigated the impact of message channel, source, and theme on the credibility and perceived effectiveness of tobacco control messages. We conducted two experiments to test tobacco control messages among U.S. adults. The first experiment used message channel and message source as between-subjects factors, and message theme as within-subjects factors. Outcome measures included source credibility, message believability, perceived effectiveness, and attitudes towards the message. The second experiment used only message source and theme as between-subject factors. Outcome measures included message believability and perceived effectiveness. Results suggest that the theme of a tobacco control message has a greater impact than source or channel on the evaluations of a message. Future tobacco control media campaigns may utilize this research to maximally impact message outcomes. 2017 Communication Public health campaigns, communication, credibility, mass media, source, tobacco eng Master of Arts Masters Thesis Journalism (Mass Communication) Allison Lazard Thesis advisor Seth Noar Thesis advisor Paschal Sheeran Thesis advisor text 2017-05 University of North Carolina at Chapel Hill Degree granting institution Jessica Pikowski Creator Mass Communication Graduate Program School of Media and Journalism The Impact of Source, Channel, and Theme on Receptivity to Tobacco Control Messages Mass media campaigns can effectively promote quitting and reduce smoking prevalence. However, questions remain about specific message components that make campaign messages most effective. This experimental research investigated the impact of message channel, source, and theme on the credibility and perceived effectiveness of tobacco control messages. We conducted two experiments to test tobacco control messages among U.S. adults. The first experiment used message channel and message source as between-subjects factors, and message theme as within-subjects factors. Outcome measures included source credibility, message believability, perceived effectiveness, and attitudes towards the message. The second experiment used only message source and theme as between-subject factors. Outcome measures included message believability and perceived effectiveness. Results suggest that the theme of a tobacco control message has a greater impact than source or channel on the evaluations of a message. Future tobacco control media campaigns may utilize this research to maximally impact message outcomes. 2017 Communication Public health campaigns; communication; credibility; mass media; source; tobacco eng Master of Arts Masters Thesis Journalism (Mass Communication) Allison Lazard Thesis advisor Seth Noar Thesis advisor Paschal Sheeran Thesis advisor text 2017-05 University of North Carolina at Chapel Hill Degree granting institution Jessica Pikowski Creator Mass Communication Graduate Program School of Media and Journalism The Impact of Source, Channel, and Theme on Receptivity to Tobacco Control Messages Mass media campaigns can effectively promote quitting and reduce smoking prevalence. However, questions remain about specific message components that make campaign messages most effective. This experimental research investigated the impact of message channel, source, and theme on the credibility and perceived effectiveness of tobacco control messages. We conducted two experiments to test tobacco control messages among U.S. adults. The first experiment used message channel and message source as between-subjects factors, and message theme as within-subjects factors. Outcome measures included source credibility, message believability, perceived effectiveness, and attitudes towards the message. The second experiment used only message source and theme as between-subject factors. Outcome measures included message believability and perceived effectiveness. Results suggest that the theme of a tobacco control message has a greater impact than source or channel on the evaluations of a message. Future tobacco control media campaigns may utilize this research to maximally impact message outcomes. 2017 Communication Public health campaigns, communication, credibility, mass media, source, tobacco eng Master of Arts Masters Thesis University of North Carolina at Chapel Hill Graduate School Degree granting institution Journalism (Mass Communication) Allison Lazard Thesis advisor Seth Noar Thesis advisor Paschal Sheeran Thesis advisor text 2017-05 Jessica Pikowski Creator Mass Communication Graduate Program School of Media and Journalism Mass media campaigns can effectively promote quitting and reduce smoking prevalence. However, questions remain about specific message components that make campaign messages most effective. This experimental research investigated the impact of message channel, source, and theme on the credibility and perceived effectiveness of tobacco control messages. We conducted two experiments to test tobacco control messages among U.S. adults. The first experiment used message channel and message source as between-subjects factors, and message theme as within-subjects factors. Outcome measures included source credibility, message believability, perceived effectiveness, and attitudes towards the message. The second experiment used only message source and theme as between-subject factors. Outcome measures included message believability and perceived effectiveness. Results suggest that the theme of a tobacco control message has a greater impact than source or channel on the evaluations of a message. Future tobacco control media campaigns may utilize this research to maximally impact message outcomes. 2017 Communication Public health campaigns; communication; credibility; mass media; source; tobacco eng Master of Arts Masters Thesis University of North Carolina at Chapel Hill Graduate School Degree granting institution Allison Lazard Thesis advisor Seth Noar Thesis advisor Paschal Sheeran Thesis advisor text 2017-05 Pikowski_unc_0153M_16771.pdf uuid:bdc7b468-5fa9-47c9-afea-59c06fb0ec1f 2017-03-30T20:29:22Z 2019-07-05T00:00:00 proquest application/pdf 1602134 yes