ingest cdrApp 2018-08-23T19:39:59.476Z d39a25df-af15-48e9-aec2-c9af81a997a2 modifyDatastreamByValue RELS-EXT fedoraAdmin 2018-08-23T19:40:49.537Z Setting exclusive relation addDatastream MD_TECHNICAL fedoraAdmin 2018-08-23T19:41:00.777Z Adding technical metadata derived by FITS addDatastream MD_FULL_TEXT fedoraAdmin 2018-08-23T19:41:24.354Z Adding full text metadata extracted by Apache Tika modifyDatastreamByValue RELS-EXT fedoraAdmin 2018-08-23T19:41:46.243Z Setting exclusive relation modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2018-09-26T20:34:30.903Z modifyDatastreamByValue MD_DESCRIPTIVE cdrApp 2019-03-20T14:35:29.892Z Christopher Elliott Author Department of Sociology College of Arts and Sciences CONSUMING CRAFT: THE INTERSECTION OF PRODUCTION AND CONSUMPTION IN NORTH CAROLINA CRAFT BEER MARKETS Can consumer culture affect workplace identity? Asking such a question invites us to consider the linkages between social structures that produce goods or services, and those that facilitate their consumption. In recent decades, corporations have increasingly asked workers to draw on their identities as consumers to strengthen their effectiveness in the workplace. Corporations use the discourses of consumption to control workers. However, if we examine workplaces that are embeddedin the consumptive discourse, we may see a different pattern. In the craft beer workplaces of North Carolina, workers often use “beer talk,” to claim positive associations with their work—the same discourse that craft beer firms use to legitimate the consumption of beer. For workers, engagement with “beer talk” creates new opportunities for making work meaningful, transforming what could be considered “bad jobs” (i.e. servers and bartenders) into jobs that respondents truly enjoy. In this case, consumer culture can positively impact the workplace, since those social structures of production (or work) are closely embedded within structures of consumption. Implications for studying work in the post-Fordist period are discussed. Summer 2018 2018 Management Labor relations Occupational psychology Consumption, Craft Beer, Identity Work eng Doctor of Philosophy Dissertation University of North Carolina at Chapel Hill Graduate School Degree granting institution Sociology Arne Kalleberg Thesis advisor Howard Aldrich Thesis advisor Dennis Mumby Thesis advisor Laura Lopez-Sanders Thesis advisor Andrew Perrin Thesis advisor text Christopher Elliott Creator Department of Sociology College of Arts and Sciences CONSUMING CRAFT: THE INTERSECTION OF PRODUCTION AND CONSUMPTION IN NORTH CAROLINA CRAFT BEER MARKETS Can consumer culture affect workplace identity? Asking such a question invites us to consider the linkages between social structures that produce goods or services, and those that facilitate their consumption. In recent decades, corporations have increasingly asked workers to draw on their identities as consumers to strengthen their effectiveness in the workplace. Corporations use the discourses of consumption to control workers. However, if we examine workplaces that are embeddedin the consumptive discourse, we may see a different pattern. In the craft beer workplaces of North Carolina, workers often use “beer talk,” to claim positive associations with their work—the same discourse that craft beer firms use to legitimate the consumption of beer. For workers, engagement with “beer talk” creates new opportunities for making work meaningful, transforming what could be considered “bad jobs” (i.e. servers and bartenders) into jobs that respondents truly enjoy. In this case, consumer culture can positively impact the workplace, since those social structures of production (or work) are closely embedded within structures of consumption. Implications for studying work in the post-Fordist period are discussed. Management Labor relations Occupational psychology Consumption; Craft Beer; Identity Work Doctor of Philosophy Dissertation University of North Carolina at Chapel Hill Graduate School Degree granting institution Sociology Arne Kalleberg Thesis advisor Howard Aldrich Thesis advisor Dennis Mumby Thesis advisor Laura Lopez-Sanders Thesis advisor Andrew Perrin Thesis advisor 2018 2018-08 eng text Christopher Elliott Creator Department of Sociology College of Arts and Sciences Can consumer culture affect workplace identity? Asking such a question invites us to consider the linkages between social structures that produce goods or services, and those that facilitate their consumption. In recent decades, corporations have increasingly asked workers to draw on their identities as consumers to strengthen their effectiveness in the workplace. Corporations use the discourses of consumption to control workers. However, if we examine workplaces that are embeddedin the consumptive discourse, we may see a different pattern. In the craft beer workplaces of North Carolina, workers often use “beer talk,” to claim positive associations with their work—the same discourse that craft beer firms use to legitimate the consumption of beer. For workers, engagement with “beer talk” creates new opportunities for making work meaningful, transforming what could be considered “bad jobs” (i.e. servers and bartenders) into jobs that respondents truly enjoy. In this case, consumer culture can positively impact the workplace, since those social structures of production (or work) are closely embedded within structures of consumption. Implications for studying work in the post-Fordist period are discussed. Management Labor relations Occupational psychology Consumption; Craft Beer; Identity Work Doctor of Philosophy Dissertation University of North Carolina at Chapel Hill Graduate School Degree granting institution Arne Kalleberg Thesis advisor Howard Aldrich Thesis advisor Dennis Mumby Thesis advisor Laura Lopez-Sanders Thesis advisor Andrew Perrin Thesis advisor 2018 2018-08 eng text Elliott_unc_0153D_18112.pdf uuid:2762b929-8d50-48a6-8597-c8897c9aa40e 2018-07-19T17:45:22Z proquest application/pdf 2044715